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The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: 2006
Availability: Items available for loan: Centeral Library (1)Call number: GP36MGT2006MKT.

2.
The Effect of Using Celebrities in TV Advertising on Consumers Brand Preference and Buying Decision:(Application on PEPSI and Coca-Cola)/GP/Dr.El-Sayed A. Nagy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: 2004
Availability: Items available for loan: Centeral Library (1)Call number: MGTGP.

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