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	1.	Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear by Warshaw, Martin R Engel, James F Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991 Availability: Items available for loan: Centeral Library (2)Call number: 658.82 W.M.P 1991, ... Place hold Add to cart (remove)
	2.	Strategic advertising management / Larry Percy, Richard Elliott. by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2009 Online access: Table of contents only Publisher description Availability: Items available for loan: Centeral Library (6)Call number: 659.1 P.L.S 2009, ... Place hold Add to cart (remove)

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