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Marketing research : an applied orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1999
Availability: Items available for loan: Centeral Library (20)Call number: 658.83 M.N.M 1999, ...

Marketing research : an applied orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007
Online access:
Availability: Items available for loan: Centeral Library (10)Call number: 658.83 M.N.M 2007, ...

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