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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Centeral Library (12)Call number: 659.1 B.G.A 2012, ...

2.
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011
Availability: Items available for loan: Centeral Library (4)Call number: 658.8 L.N.S 2011, ...

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