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1.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 P.D.A 2006, ... Not available: Centeral Library: Checked out (1).

2.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003.

3.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 S.T.A 2007, ...

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