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1.
Journal of marketing for higher education / by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: 1999 Philadelphia : Haworth Press,
Availability: Items available for reference: Centeral Library: Not for loan (1)Call number: 378.730688 H.T.J 1999.

2.
Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson. by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Butterworth-Heinemann, 1999
Availability: Items available for loan: Centeral Library (1)Call number: 658.812 E.G.T 1999.

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