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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

By: Schultz, Don E
Contributor(s): Kitchen, Philip J
Material type: TextTextPublisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Description: 280 p. : ill. ; 24 cmISBN: 0844225223Subject(s): Export marketing | Export marketing -- Management | Communication, International | Export marketing -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | .S35 2000Online resources: Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.8 S.D.C 2000 (Browse shelf) Available 2293-1

Includes bibliographical references (p. 267-273) and index.

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