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Contemporary advertising / William F. Arens.

By: Arens, William F
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2004Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072537728 (alk. paper); 0071214259 (international : alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2004
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Item type Current location Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library
First floor - Management
659.1 A.W.C 2004 (Browse shelf) Available 148 MGT 900047582
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First floor - Management
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