Campaign strategies and message design :
Moffitt, Mary Anne, 1944-
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt. - 1st ed - Westport, Conn. : Praeger, 1999. - xi, 207 p. : ill. ; 25 cm.
Includes bibliographical references (p. [201]-203) and index.
0275964701 (pbk. : acidfree paper) 0275955923 (acidfree paper)
98033613
Publicity.
Mass media--Social aspects.
Corporate image.
HM263 / .M54 1999
659 / M.M.C
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt. - 1st ed - Westport, Conn. : Praeger, 1999. - xi, 207 p. : ill. ; 25 cm.
Includes bibliographical references (p. [201]-203) and index.
0275964701 (pbk. : acidfree paper) 0275955923 (acidfree paper)
98033613
Publicity.
Mass media--Social aspects.
Corporate image.
HM263 / .M54 1999
659 / M.M.C