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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

By: Lane, W. Ronald, 1940-Contributor(s): King, Karen Whitehill | Russell, Thomas, 1941- | Kleppner, Otto, 1899-. Advertising procedureMaterial type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN: 0131404121; 9780131404120; 0131273922; 9780131273924Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 2005

Contents:

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	4036
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	4037
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	3941-1
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	4035
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	3940
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	3941
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf (Opens below))	Available	4034

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Includes bibliographical references and index

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

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