Contemporary direct & interactive marketing / Lisa D. Spiller, Martin Baier.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 2nd edDescription: xxvi, 477 p. : ill., maps ; 24 cmISBN:- 0136086101
- 9780136086109
- Contemporary direct and interactive marketing
- 658.872 22
- HF5415.126 .S65 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.872 S.L.C 2005 (Browse shelf(Opens below)) | Available | 11064 |
Includes bibliographical references and index.
Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors.
There are no comments on this title.