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41.
How to read copy : professionals' guide to delivering voice-overs and broadcast commercials / Adrian Cronauer ; illustrations by Tina Fornale. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Bonus Books, c1990
Availability: Items available for loan: Centeral Library (1)Call number: 791.44 C.A.H 1990.

42.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1).

43.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Centeral Library (3)Call number: 659.1 C.K.I 2007, ...

44.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 S.T.A 2007, ...

45.
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell by
Edition: 16th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Centeral Library (7)Call number: 659.1 L.W.K 2005, ...

46.
Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011
Other title:
  • Advertising procedure
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 L.W.K 2011, ...

47.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Other title:
  • Advertising procedure
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 R.T.K 1999, ...

48.
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Advertising procedure
Online access:
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 L.W.K 2008, ...

49.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007
Availability: Items available for loan: Centeral Library (1)Call number: 658.802 P.P.M 2007.

50.
Measuing the Effeciveness of an Advertising Compaign/GP/Dr.ElSayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza MSA, [2010]
Availability: Items available for loan: Centeral Library (1)Call number: GP50MGT2010MKT.

51.
Measuring the effectiveness of tourism awareness of the national advertising campaign in egypt// GP //Dr.El Sayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza MSA, [2009]
Availability: Items available for loan: Centeral Library (2)Call number: GP83MGT2009MKT, ...

52.
Media Flight Plan V : a strategic approach to media planning theory and practice by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York DEER CREELK, [2011]
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 M.D.M 2011, ...

53.
Media math : basic techniques of media evaluation / Robert W. Hall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Availability: Items available for loan: Centeral Library (1)Call number: 659.10151 H.R.M 1991.

54.
Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: Centeral Library (3)Call number: 659.111 G.W.M 1996, ...

55.
Media planning : a practical guide / Jim Surmanek by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: Centeral Library (1)Call number: 302.230684 S.J.M 1996.

56.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear by Series: Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 W.M.P 1991, ...

57.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 P.L.S 2009, ...

58.
The copy workshop workbook / [Bruce Bendinger]. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Chicago, IL : The Copy Workshop, c1993]
Availability: Items available for loan: Centeral Library (12)Call number: 659.132076 B.B.C 1993, ...

59.
The design of advertising / Roy Paul Nelson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madison, Wis. : Brown & Benchmark, c1994
Availability: Items available for loan: Centeral Library (1)Call number: 659.1 N.R.D 1994.

60.
The end of advertising as we know it / Sergio Zyman, with Armin Brott. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2002
Availability: Items available for loan: Centeral Library (1)Call number: 659 Z.S.E 2002.

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