Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
Material type: TextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.Description: 280 p. : ill. ; 24 cmISBN:- 0844225223
- 658.848 21
- HF1416 .S35 2000
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.8 S.D.C 2000 (Browse shelf(Opens below)) | Available | 2293-1 |
Includes bibliographical references (p. 267-273) and index.
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