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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (5)Call number: 659.1 B.G.A 2004, ...

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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1).

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