Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A | Belch, George E. (George Edward). Introduction to advertising and promotion
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN: 0256218994Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 1998
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 1480 |
Includes bibliographical references (p. 725-743) and indexes.
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