Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A | Belch, George E. (George Edward). Introduction to advertising and promotion.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 p. : ill. ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 1480 |
Includes bibliographical references (p. 725-743) and indexes.
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