Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A | Belch, George E. (George Edward). Introduction to advertising and promotion
Material type:
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 222 MGT | 900047679 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 383 MGT | 900050358 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 250 MGT | 900048008 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 251 MGT | 900048019 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 252 MGT | 90004802 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 253 MGT | 900047996 | |
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 3909 | ||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf) | Available | 1480 |
Includes bibliographical references (p. 725-743) and indexes.
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