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The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy

By: Fatma El-Gholmy
Material type: TextTextCopyright date: 2006Content type: text Media type: unmediated Carrier type: volumeDDC classification: 658
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Item type Current location Call number Status Date due Barcode
Gradution Project Gradution Project Centeral Library
First floor - Management
GP36MGT2006MKT (Browse shelf) Available 8067

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