The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy

By: Fatma El-GholmyMaterial type: TextTextCopyright date: 2006Content type: text Media type: unmediated Carrier type: volumeDDC classification: 658
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Gradution Project Gradution Project Centeral Library
First floor - Management
GP36MGT2006MKT (Browse shelf (Opens below)) Available 8067


There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer