Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:- 0030103525
- 658.82 21
- HF5415.123 .S54 1997
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.82 S.T.A 1997 (Browse shelf(Opens below)) | Available | 3676 |
Includes bibliographical references and index.
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