Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:- 0256218994
- 659.1 21
- HF5823 .B387 1998
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Compact Disk | Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 222 MGT | 900047679 | ||
Compact Disk | Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 383 MGT | 900050358 | ||
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Compact Disk | Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 253 MGT | 900047996 | ||
Books | Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 3909 | |||
Books | Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 1480 |
Includes bibliographical references (p. 725-743) and indexes.
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