Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:- 0072536764 (alk. paper)
- 0071214380 (international : alk. paper)
- 659.1 21
- HF5823 .B387 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf(Opens below)) | Available | 3263-7 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf(Opens below)) | Available | 3263 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf(Opens below)) | Available | 3452 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf(Opens below)) | Available | 4402 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 B.G.A 2004 (Browse shelf(Opens below)) | Available | 4385 |
Includes bibliographical references (p. EN1-EN25) and index.
There are no comments on this title.
Log in to your account to post a comment.