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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion Series: Irwin/McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Centeral Library (8)Call number: 659.1 B.G.A 1998, ... Place hold Add to cart (remove)
	2.	Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007 Availability: Items available for loan: Centeral Library (31)Call number: 659.1 B.G.A 2007, ... Place hold Add to cart (remove)
	3.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 9th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012 Availability: Items available for loan: Centeral Library (12)Call number: 659.1 B.G.A 2012, ... Place hold Add to cart (remove)
	4.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson South-Western, c2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003. Place hold Add to cart (remove)
	5.	Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Online access: Table of contents only Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 1997. Place hold Add to cart (remove)
	6.	Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. by Salzman, Marian L Matathia, Ira O'Reilly, Ann Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : J. Wiley, c2003 Online access: Contributor biographical information Publisher description Table of contents Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.M.B 2003. Place hold Add to cart (remove)
	7.	Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Pelsmacker, Patrick de, 1957-. Marketing communications Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005 Availability: Items available for loan: Centeral Library (1)Call number: 658.802 P.P.F 2005. Place hold Add to cart (remove)
	8.	Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough by Levinson, Jay Conrad Meyerson, Mitch Scarborough, Mary Eule Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: [Irvine, CA] : Entrepreneur Press, c2008 Availability: Items available for loan: Centeral Library (1)Call number: 658.872 L.J.G 2008. Place hold Add to cart (remove)
	9.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1). Place hold Add to cart (remove)
	10.	Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007 Availability: Items available for loan: Centeral Library (3)Call number: 659.1 C.K.I 2007, ... Place hold Add to cart (remove)
	11.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Centeral Library (2)Call number: 658.82 S.T.A 2007, ... Place hold Add to cart (remove)
	12.	Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh by Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007 Availability: Items available for loan: Centeral Library (1)Call number: 658.802 P.P.M 2007. Place hold Add to cart (remove)
	13.	No cover image available Measuing the Effeciveness of an Advertising Compaign/GP/Dr.ElSayed Nagy by Ali Reda Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza MSA, [2010] Availability: Items available for loan: Centeral Library (1)Call number: GP50MGT2010MKT. Place hold Add to cart (remove)
	14.	No cover image available Measuring the effectiveness of tourism awareness of the national advertising campaign in egypt// GP //Dr.El Sayed Nagy by Aliaa Sallam Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza MSA, [2009] Availability: Items available for loan: Centeral Library (2)Call number: GP83MGT2009MKT, ... Place hold Add to cart (remove)
	15.	Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear by Warshaw, Martin R Engel, James F Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991 Availability: Items available for loan: Centeral Library (2)Call number: 658.82 W.M.P 1991, ... Place hold Add to cart (remove)
	16.	Strategic advertising management / Larry Percy, Richard Elliott. by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2009 Online access: Table of contents only Publisher description Availability: Items available for loan: Centeral Library (6)Call number: 659.1 P.L.S 2009, ... Place hold Add to cart (remove)
	17.	No cover image available Using Celebrities in TV commercials/GP/DR/Ahmed Ghoneim by ahmed rizk Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, [2001] Availability: Items available for loan: Centeral Library (1)Call number: GP125MGT2001MKT. Place hold Add to cart (remove)