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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens by
  • Arens, William F
  • Weigold, Michael F
  • Arens, Christian
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 659.1 A.W.C 2008.

Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 A.W.C 2004, ...

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens by
  • Arens, William F
  • Weigold, Michael F, 1958-
  • Arens, Christian
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (3)Call number: 659.1 A.W.C 2009, ...

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