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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (5)Call number: 659.1 B.G.A 2004, ...

2.
Advertising by design : creating visual communications with graphic impact / Robin Landa. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : J. Wiley & Sons, c2004
Availability: Items available for loan: Centeral Library (1)Call number: 659.1 L.R.A 2004.

3.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (6)Call number: 659.103 S.J.A 2004, ...

4.
Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 A.W.C 2004, ...

5.
Designing and producing the television commercial / Larry Elin and Alan Lapides. by
Edition: 1 ST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson A and B, c2004
Other title:
  • Television commercial
Availability: Items available for loan: Centeral Library (8)Call number: 659.143E.L.D 2004, ...

6.
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : P. Lang, c2004
Online access:
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 M.B.D 2004, ...

7.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1).

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