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	241.	No cover image available Examining The Factors Affecting Customer Retention In Hotel Industry \\GP\\DR. Sameh Tawfik (2017 - 2018 ) Antoine Adel Nasser. by Antoine Adel Nasser. 153561 Farah Osama: 154353 [Additional Author.] Nabil Helmy: 137691 [Additional Author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza: MSA University, 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP322MGT 2018MKT. Place hold Add to cart (remove)
	242.	No cover image available Recruiters' perception on undergraduates' internships (application on local & international recruiters) // GP // Dr. Zeinab Zaazoa (2017 - 2018) by Ahmed Amin 145441 Aly Hossam 145549 Soha Khairat 154013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: GIZA MSA 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP327MGT2018MKT. Place hold Add to cart (remove)
	243.	No cover image available The Effect of intrinsic & extrinsic motivational factors on employee's job performance // GP // Dr. Zeinab Zaazoa (2017 - 2018) by Malak Sherif Samir 153179 Sherien Tarek Taha 153429 Yehia Amr Hamad 145569 Material type: Text; Format: print ; Literary form: Not fiction Publication details: GIZA MSA 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP326MGT2018MKT. Place hold Add to cart (remove)
	244.	No cover image available The impact of CRM On Comsumer Hotel Booking Intentions, Customer Loylaty and preceived value towards hotel industry\\GP\\ DR. Ibrahim Al Sahouly. ( 2017 -2018 ): Application on " four seasons hotel" \ Ali Sherif. by Ali Sherif. 153415 Janet Rashad: 154573 [Additional Author .] Yara Mohamed Fathy: 15085 [Additional Author .] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA University, 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP323MGT 2018MKT. Place hold Add to cart (remove)
	245.	No cover image available The Effect Of Social Influences., demographics and cultural dimensions on healthy food consumption in the egyptian context \\GP\\DR. Ibrahim Al Sahouly ( 2017 - 2018): Application on TBS\ Ahmed Mohamed Elwan. 152175 by Ahmed Mohamed Elwan. 152175 Ahmed Mohamed Elwan: 152843 [Additional Author .] Roba Ashraf Adel: 153905 [Additional Author .] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza: MSA University, 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP320MGT2018MKT. Place hold Add to cart (remove)
	246.	No cover image available Investigating The Factors Affecting Consumer's Buying Behavior Of Electrical Supplies \\GP\\DR. Yasser Tawfik ( 2017 - 2018 ): Application on FLIX\ Marco Emad Youssef. 144759 by Marco Emad Youssef. 144759 Omar Gamal El Din Hassan. 143737 [Additional Author] Amir Hani Shawki. 144183 [Additional Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza: MSA University, 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP319MGT2018MKT. Place hold Add to cart (remove)
	247.	No cover image available Using internet in PR To Build Brand Image Area of Application "Daimler Chrysler"/ GP / DR: Yasser Tawfik " استخدام الإنترنت في العلاقات العامة لبناء صورة العلامة التجارية من التطبيق "دايملر كرايس by Nasser Rabie (092959) / 01222222222 / nasser.rabie@msa.edu.eg / professional Network Account 33 Series: mkt 420 II \| ENGINEERINGRY Distinguished Graduation Projects - SPRING 2013 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : faculty of management, marketing Department ,MSA, Spring 2013 Availability: Items available for loan: Centeral Library (1)Call number: 005. Lists: Management D. G. P 2017 / 2018 . Place hold Add to cart (remove)
	248.	No cover image available Measuring the effect of culture and demographics on consumer perception and its impact on consumer attitude towards online dating apps : applied on tinder in Egypt (Group 4) // Dr. // Ibrahim Al-Sahouly by Dina Sameh Abd Elmonem 150329 Ola Bahgat Abaza 150333 Mawada Ibrahim 153601 Material type: Text Publication details: Giza : MSA, 2018 Availability: Items available for loan: Centeral Library (1)Call number: GP329MGT2018MKT. Place hold Add to cart (remove)
	249.	No cover image available The effect of creating a competitive employee benefits package on employee performance in multinational organizations in Egypt: A field study on Four Seasons Hotels & Resorts // GP // Dr. Zeinab Zaazou (2018 - 2019) by Adam Mohamed 131333 Adham Sharef 145467 Ahmed Ali El Oraby 132195 Aser Mokhtar 130429 Series: MANAGEMENT DISTINGUISHED PROJECTS 2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP330MGT2018 MKT. Lists: Management D. G. P 2017 / 2018 . Place hold Add to cart (remove)
	250.	No cover image available Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019) by Gehad Tarek 120387 Nermine Magdy 153073 Rogina Ahmed 153835 Yousra Mahmoud 152849 Series: MANAGEMENT DISTINGUISHED PROJECTS 2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, 2018 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP331MGT2018 MKT. Lists: Management D. G. P 2017 / 2018 , Management D. G. P 2018 / 2019. Place hold Add to cart (remove)
	251.	No cover image available Measuring the impact of background music on millennial consumer’s eating behavior : An experimental study // GP // Dr. Yasser Tawfik (2018 - 2019) by Mohamed Ahmed Essam 154715 Omar Emad El-Shafie 155021 Waleed Mohamed Sayed 152153 Youstina Gamal 153585 Series: MANAGEMENT DISTINGUISHED PROJECTS 2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP335MGT2019 MKT. Lists: Management D. G. P 2017 / 2018 , Management D. G. P 2018 / 2019. Place hold Add to cart (remove)
	252.	No cover image available “The Effect of consumer perception of Acquisitions on the Brand Image & Purchase Intention” // GP // Dr. Samya El Sheikh // (2019) قياس تأثير إستحواذالشركات على صورة العلامة التجارية وتأثيره على النية الشرائية ومجال التطبيق هو إستحواذ نسكافيه على بونجورنو by Omar Ramses 143233 [Omarramses_2@gmail.com] Alia El Maarry Mohamed 153461 [Alia.ahmed@msa.eun.eg] Habiba AbdelWahab 163701 [ Habibaabdelwahab123@gmail.com] Mohamed AbdelKader 163973 [mabdelkaderr@gmail.com] Series: MANAGEMENT DISTINGUISHED PROJECTS 2019 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA ; 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP337MGT2019 MKT. Lists: Management D. G. P 2018 / 2019. Place hold Add to cart (remove)
	253.	No cover image available Measuring the consumer attitude towards co-creation process and its effect on consumer engagement and customer loyalty Applied on: IKEA // GP // Dr. Ibrahim Al-Sahouly // (2018 - 2019) قياس موقف المستهلك من عملية التأسيس المشترك وتأثيره على مشاركة المستهلك وولاء العملاء المطبق على: ايكيا by Habiba Tarek 151501 [habibatarek95 @hotmail.com] Raghad Hany 152891 [raghad.elshaer @hotmail.com] Nada Ashraf 152107 [nada_zidan96@ hotmail.com] Sara Ahmed 153495 [saraahmed3378 6@gmail.com] Series: MANAGEMENT DISTINGUISHED PROJECTS 2019 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP338MGT2019MKT. Place hold Add to cart (remove)
	254.	No cover image available Measuring the effect of perception towards e-government services on the citizen’s engagement and citizen’s trust applied on Egypt // GP // Prof. Dr. Ahmed Samir // Dr. Ibrahim Al-Sahouly (2018 - 2019) قياس تأثير الإدراك تجاه خدمات الحكومة الإلكترونية على تطبيق مشاركة المواطن وثقة المواطن على مصر by Avrossina Youssef Samir 163163 [Avrossina_youssef@hotmail.com] Marie-lena Guirguis Youssef 160387 [Marielenaguirguis@hotmail.com] Mario Akram Younan 162681 [Marioakram@hotmail.com] Monica Mohsen Naoum 160211 [Monica.mohsen1@msa.edu.eg] Series: MANAGEMENT DISTINGUISHED PROJECTS 2019 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Giza : MSA, 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP339MGT2019MKT. Lists: Management D. G. P 2018 / 2019. Place hold Add to cart (remove)
	255.	No cover image available Impact of Digital Marketing Advertisements on Consumer Attitude // GP // Dr. Yasser Tawfik (2018 - 2019) by Mohamed Ahmed Abdel-Hafeez 154175 Mostafa Mohamed Maghawry 162543 Youssef Hisham El-Messady 160277 Series: MANAGEMENT DISTINGUISHED PROJECTS 2019 Material type: Text; Format: print ; Literary form: Not fiction Publication details: GIZA MSA 2019 Online access: FULL TEXT PRESS HERE Availability: Items available for loan: Centeral Library (1)Call number: GP340MGT2019 MKT. Lists: Management D. G. P 2018 / 2019. Place hold Add to cart (remove)
	256.	Fundamentals of marketing / William J. Stanton, Charles Futrell by Stanton, William J Futrell, Charles Series: McGraw-Hill series in marketing Edition: Eighth edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [1987]Copyright date: ℗♭1987 Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S . W . f 1987 . Place hold Add to cart (remove)
	257.	Marketing planning & strategy / Subhash C. Jain by Jain, Subhash C, 1942- Edition: 5th edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., 1997 Other title: Marketing planning and strategy Availability: Items available for loan: Centeral Library (1)Call number: 658.802 J.S.M 1997. Place hold Add to cart (remove)
	258.	Journal of Hospital Marketing / Editor William J. Winston by The Haworth Press Leonard Davis Institute of Health Economics Series: Factpack series ; no. 9 Edition: Rev. ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Binghamton, NY The Haworth Press , 1996 Availability: Items available for loan: Centeral Library (1)Call number: 658.04805 H.P.J 1996. Place hold Add to cart (remove)

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