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1.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: Centeral Library (3)Call number: 658.8 K.P.F 2012, ...

2.
A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 K.P.F 2009.

3.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2008
Other title:
  • Marketing management
Online access:
Availability: Items available for loan: Centeral Library (2)Call number: 658.8 P.J.P 2008, ...

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 B.G.A 1998, ...

5.
Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Centeral Library (31)Call number: 659.1 B.G.A 2007, ...

6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Centeral Library (12)Call number: 659.1 B.G.A 2012, ...

7.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003.

8.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 1997.

9.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Centeral Library (22)Call number: 658.802 L.D.A 2008, ...

10.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2004-2005 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Centeral Library (15)Call number: 658.8 P.W.A 2005, ...

11.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Homewood, IL ; Boston, MA : Irwin, [1995]
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.E.A 1995.

12.
Automated teller machines (ATM) in egypt /GP/DR/El Sayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: 2002
Availability: Items available for loan: Centeral Library (1)Call number: GP98MGT2002MKT .

13.
Branded male : marketing to men / Mark Tungate. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: Centeral Library (1)Call number: 658.80081 T.M.B 2008.

14.
Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827 James Hammond. by Series: Sunday Times business enterprise series
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Limited, c2008
Availability: Items available for loan: Centeral Library (1)Call number: 658.827 H.J.B 2008.

15.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (2)Call number: 658.8 D.R.B 2009, ...

16.
Business-to-business marketing : a step-by-step guide / Ray Wright. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England ; New York : Pearson Education, 2004
Other title:
  • B2B marketing
Availability: Items available for loan: Centeral Library (2)Call number: 658.804 W.R.B 2004, ...

17.
Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.M.B 2003.

18.
Cases in strategic marketing management : an integrated approach / William J. McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.W.C 1998.

19.
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.D.C 2000.

20.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by
Edition: Eighth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Centeral Library (5)Call number: 658.834 P.J.C 2008, ...

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