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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
- Guide to marketing communication plans
- Marketing communication plans
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 P.D.A 2006, ... Not available: Centeral Library: Checked out (1).
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title: - Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1).
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