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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 B.G.A 1998, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (5)Call number: 659.1 B.G.A 2004, ...

3.
Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Centeral Library (31)Call number: 659.1 B.G.A 2007, ...

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Centeral Library (12)Call number: 659.1 B.G.A 2012, ...

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: Centeral Library (1)Call number: 659.1 B.G.A 2001.

6.
Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill, [2015]
Availability: Items available for loan: Centeral Library (16)Call number: 659.1 B.G.A 2015, ... Not available: Centeral Library: Checked out (1).

7.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 P.D.A 2006, ... Not available: Centeral Library: Checked out (1).

8.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003.

9.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 1997.

10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (4)Call number: 659.121 B.G.A 2009, ...

11.
Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.M.B 2003.

12.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: Centeral Library (8)Call number: 658.872 W.A.D 2013, ... Not available: Centeral Library: Checked out (1).

13.
Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Centeral Library (1)Call number: 658.802 P.P.F 2005.

14.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, Inc., [2014]
Availability: Items available for loan: Centeral Library (3)Call number: 658.802 M.M.G 2014, ...

15.
Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, CA] : Entrepreneur Press, c2008
Availability: Items available for loan: Centeral Library (1)Call number: 658.872 L.J.G 2008.

16.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Centeral Library (6)Call number: 659.1 C.K.I 2004, ... Not available: Centeral Library: Checked out (1).

17.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Centeral Library (3)Call number: 659.1 C.K.I 2007, ...

18.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Centeral Library (2)Call number: 658.82 S.T.A 2007, ...

19.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2007
Availability: Items available for loan: Centeral Library (1)Call number: 658.802 P.P.M 2007.

20.
Measuing the Effeciveness of an Advertising Compaign/GP/Dr.ElSayed Nagy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Giza MSA, [2010]
Availability: Items available for loan: Centeral Library (1)Call number: GP50MGT2010MKT.

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